Search Engine Optimization Tip: Know thy Customer

The phrase: "know thy customer" is a cliche phrase that too many webmasters over look. The truth is, Search Engine Optimization (SEO) is not all about HTML, META TAGS, or KEYWORD PLACEMENT. It's really about knowing your customer, what they read, what they search for, and where they search for it.

It is important to know what kind of topics and sub-topics, they are interested.

For instance, in the duct cleaning industry, customers search for:

• duct cleaning 
• duct cleaning cost
• duct cleaning deals
• duct cleaning groupon
• duct cleaning process

You can find this information in Google, when you are making a search. On the bottom of the search results, it will show you "Searches Related To Duct Cleaning."

Notice how in searches related to duct cleaning, you find "duct cleaning cost" - this means that customers are really price oriented, and that they are searching to determine the cost. 

Another important search is with the keywords: "deals and Groupon." Prospective customers are searching for content where they can get discounts and lower prices. So it would be a good suggestion to create a blog or article that covers those keywords, and/or has synonyms to those keywords, and related text. 

"Duct cleaning process" is also a key term that is searched for. This means customers want to know more about duct cleaning, and how it works. Again, making content on the process would definitely help your website or blog to rank higher. One example of a website that is in the duct cleaning industry is Unique Providers. They have a lot of content on duct cleaning, as well as testimonials, and Youtube videos. 

Unique Providers is a duct cleaning company in Toronto.

In summary, understanding your customer will allow you to understand the content they are interested in reading. You can discover this information through a number of ways: via Google's suggested keyword tool, simply asking prospective customers, competitor's websites, and etc.